Case Studies

Results, Not Promises

Real clients. Real problems. Real outcomes.

DTC Ecommerce (Fashion/Lifestyle)

The Problem

Shopify store with traffic but only 0.9% conversion rate
Google & Meta ads running with inaccurate tracking
No clarity on which campaigns or products were profitable
Site was slow on mobile and checkout drop-offs were high

What We Did

Rebuilt key pages with conversion-focused UX
Optimized mobile performance & Core Web Vitals
Fixed GA4 + GTM + Meta & Google pixel tracking
Created dedicated landing pages for paid traffic
Restructured Meta & Google campaigns around top SKUs

The Results (60 days)

+100%Conversion rate: 0.9% → 1.8%

-32%Cost per purchase reduced

+64%Revenue from paid traffic

~98%Tracking accuracy

"Ads finally became predictable and scalable instead of guesswork."

B2B SaaS

The Problem

Website looked good but demo bookings were inconsistent
Paid ads driving clicks, not qualified leads
No funnel clarity (homepage trying to do everything)
Founders couldn't tell which channel was actually working

What We Did

Created a single high-intent landing page for demos
Simplified messaging around one core use case
Implemented GA4 event mapping (view → submit → book)
Rebuilt Google Search campaigns around problem-aware keywords
Added retargeting for demo drop-offs

The Results (45 days)

+112%Demo conversion: 2.4% → 5.1%

-41%Cost per demo reduced

+38%Sales-accepted leads

100%Clear attribution

"Fewer leads, higher quality, and sales finally trusted the data."

Service-based Business (High-ticket)

The Problem

Spending on Google & Meta with no clear ROI
Overlapping audiences & duplicate conversions
Campaigns optimized for clicks, not revenue
Reporting was confusing and delayed

What We Did

Full account & tracking audit
Removed duplicate events and fixed conversion signals
Rebuilt campaigns into prospecting + retargeting structure
Introduced creative testing roadmap
Created simple performance dashboard (CAC, CPL, ROAS)

The Results (30 days)

-47%Cost per lead reduced

+52%Qualified leads increased

3.1xROAS (up from 1.9x)

Real-timeReporting visibility

"Ads stopped leaking budget and started scaling with confidence."

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